About Us

At Heiroots, we are our legacy. As a cut-and-sew, fashion-forward label, we craft premium licensed apparel by blending the worlds of fashion and sports into versatile performance wear. Each piece is designed using superior quality and craftsmanship to embody the history, celebrating the resilience and pride of our lineage. 

Rooted in culture and connected to the diaspora, Heiroots honors our inherited legacy while reclaiming our royalty. Our clothing is a tribute to the hope of our ancestors, reflecting their strength and spirit in every stitch.

Guided by the metaphor of the labyrinth, we embrace the journey of tracing our roots. Our designs are a bridge between heritage and innovation, empowering individuals to wear their roots with pride and live their legacy boldly.